Holly Carter

Beyond Midwives

  • Brand Strategy
  • Visual Identity
  • Brand Guidelines
Client
Nadia Aboarook and Maria Edkins
Year
2023
Location
Liverpool, UK

Beyond Midwives is reshaping maternity care by leveraging over a decade of NHS experience in labour and birth areas.

The team offers realistic, evidence-based antenatal and postnatal classes, preparing women and their families for pregnancy, birth, postnatal recovery, as well as nurturing a new baby.

I was asked to create a brand and identity that showcases Nadia and Maria’s compassion, experience and skillsets, with community, safety, and inclusivity at the forefront of their business.

Nadia and Maria are currently based in the Baltic Triangle in Liverpool City Centre and offer a vast selection of services.

Cover image: Chris Williams, 20232nd image: Faizal Malek3rd image: Chris Williams, 2023Remaining imagery: Faizal Malek

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‘We are so pleased with everything Holly. You are an absolute pleasure to work with. We couldn’t have imagined loving our branding this much; especially when we were so unclear at first. You are so good at listening and guiding. You have created branding we feel so proud to use. Thank you so much!’
Nadia Aboarook,

Co-Founder of Beyond Midwives